Expert marketing support
without the overhead.

A woman with shoulder-length dark hair and light brown highlights, smiling and looking over her shoulder against a two-toned background.

I’m Theresa.

I help businesses become more profitable via strategic marketing.

If your marketing feels messy, stalled, or like it’s missing a spine — I’m the one you call.

Helping businesses bring order to the chaos is what I do best. I’m a fixer.

From tech start-ups to government agencies, B2B businesses, retail, and more, my clients know: I plug in, lock in, and drive your marketing forward.

Strategy, writing, and project management are my speciality. Plus, with an MA in English Literature, I have a sharp eye for detail.

You can count on me to dot the i’s and cross the t’s.

Based in Vancouver, BC, Canada.

Two children with gray wigs, 3D glasses, and big smiles, holding buckets of popcorn and a soda, celebrating together.
A woman with short, platinum blonde hair, winking and making a peace sign with her hand, standing next to a red background with white text that reads, "Let's get fiscal." The image is styled like a gift tag with spaces for "to:" and "from:".
Child on a swing tied to a large tree with many yellow bees on its leaves and branches, in a yard with a wooden fence in the background.
Cover page of the Memorial University Report 2019 titled 'Rooted in Place', with colorful abstract floral and landscape background.
A split-screen image of a smiling woman with blonde hair, with the rapper Leah Pennie written across the center in bold pink letters.
Two models walk down a runway at a fashion show, wearing colorful, patterned outfits. The audience is taking photos and clapping.
Promotional flyer for George Street District entertainment with a background of an outdoor crowd and performer, text promoting the district as the biggest little street in North America, with social media icons and a button saying 'Experience George
Underwater scene with a large school of fish swimming in a circular formation, accompanying the text 'Take a deeper look at today's offshore fishery'.
Scenic view of a natural rock arch formation on the East Coast Trail with trees and ocean, under a partly cloudy sky, promoting the East Coast Trail corporate sponsorship package.

Services

  • From coming up with ideas to executing multi-channel marketing tactics, I craft strategic marketing and communications plans that captivate and deliver measurable results.

  • Words are my thing. From multi-channel advertising and website SEO content to editing and proofreading, I write clear, engaging copy that connects.

  • I keep projects, budgets, and teams on track—delivering results on time and within your budget.

  • I plan, create, and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and more—helping you reach your audience where it matters most.

  • I create social media plans, write compelling content, and provide strategic advice to grow your online presence.

  • From SEO website content to navigation and content strategy, I make sure your site speaks to your audience and meets your goals.

  • I handle press releases, media engagement, and outreach—building meaningful connections to amplify your voice.

Brands I’ve Worked With

  • Memorial University logo with a maroon mountain silhouette and gray text underneath.
  • Logo for East Coast Trail featuring a circular emblem with a trail, ocean, and mountain landscape, alongside the text 'East Coast Trail' in blue and green.
  • Canada Revenue Agency logo
  • Text graphic with the phrase 'take CHARGE!' in green and blue letters, with a smiley face in the exclamation mark.
  • City of Calgary logo with red and dark grey colours, featuring a crest with lions and a crown.
  • Colorful cartoon-style illustration of a city street with buildings in red, yellow, blue, green, and orange. The scene is enclosed in a circular frame with the words 'George Street' in large yellow and blue letters, and 'District' and 'Entertainment' in red banners. 'St. John’s, N.L.' is written below.
  • Logo of the Government of Newfoundland & Labrador, Canada, with stylized flowers resembling lilies in red and yellow, and green stems.
  • Logo for Fat Bastard Burrito Co. with bold black, white, and red text on a black background.
  • Fortis Inc. logo in blue with a yellow and blue wave symbol inside the letter 'O'
  • Logo for Global Pet Foods with the tagline 'eat.play.love.' on a red background.
  • Logo for Young Adult Cancer Canada featuring the acronym yacc inside a yellow speech bubble.
  • Logo of EduCanada featuring a stylized red maple leaf and the text 'EduCanada' with the slogan 'A world of possibilities' in English and French.
  • Wordmark logo for 'Vish' written in pink cursive font on a white background.
  • A black and white logo for the Craft Council of Newfoundland & Labrador featuring a stylized window with four panes, each containing a different abstract swirl or hand design.
  • Logo of Jacobean Craft Chocolate: A circular logo featuring an upside-down map outline of Newfoundland.
  • Logo of the Canadian Hard of Hearing Association featuring a stylized ear and the organization's name, with 'Newfoundland & Labrador' written underneath.
  • Lanes Retirement Living
  • Logo of MUSIC NL with stylized orange and blue musical notes above the text
  • Logo for Downtown St. John's featuring stylized colorful buildings and a silhouette of a mountain range.
  • Wordmark logo for Spicer Cole Fine Jewellers logo with a decorative star symbol above the company name.
  • Logo for RecreationNL with icons of person meditating, tree, and heart, and text 'RecreationNL Wellness Supporters make 'you' time'.
  • A colorful abstract logo resembling a flower or leaf with three petals in red, blue, and green, with the text 'Choices for Youth' below.
  • Tuckamore Music Festival logo with a stylized musical instrument design and text
  • A logo with the outline of a human head in a continuous line that forms a spiral pattern inside, with the words "fundamental inc" beneath, "fundamental" in black and "inc" in teal.

Let’s chat.