About Me
Hey there!
I’m Theresa — a Canadian marketing consultant who splits her time between Vancouver and St. John’s (and everywhere in between). Specializing in strategy and storytelling, I’ve spent the past decade helping brands build momentum and find their voice.
With an MA in English and a career that’s taken me through agencies, tech companies, and national organizations, I’ve always gravitated toward the space where narrative, strategy, and execution meet. I love taking complex ideas and turning them into clean, compelling stories that actually support business goals.
These days, I work with remote-first teams and business leaders to shape their messaging, lead multi-channel campaigns, and tell great stories.
Resume
Work Experience
Fractional Marketing Director
Rialto Marketing Inc. (Remote across Canada)
2023–Present
Freelance Copywriter & Strategist
Rialto Marketing Inc. (Remote across Canada)
2019–Present
Senior Social Media Strategist
Canada Revenue Agency – Headquarters (Ottawa, ON)
2022–2023
Assistant Director, Media Monitoring
Canada Revenue Agency – Headquarters (Ottawa, ON)
2021–2022
Social Media Strategist (SaaS)
Vision33 (St. John’s, NL)
2021
Senior Copywriter
Memorial University of Newfoundland (St. John’s, NL)
2019–2020
Senior Copywriter
M5 Marketing (St. John’s, NL)
2018–2019
Senior Copywriter
Dc Design House (St. John’s, NL)
2017–2018
Education
Master of Arts, English Literature
Memorial University of Newfoundland — 2018
Bachelor of Arts (Honours), English Literature & Communications
Memorial University of Newfoundland — 2014
Certifications
Google AI Essentials • Google Ads • Google Analytics • Google Tag Manager • HubSpot Content Marketing • Hootsuite Platform • TESOL (100 Hours) • CMHA Mental Health First Aid
Core Skills
Content Strategy • Storytelling & Copywriting • Marketing Strategy • Digital Marketing Campaigns • Omnichannel Marketing • Creative Direction • Social Media Strategy • Influencer & Ambassador Programs • Paid Media • AI-Enhanced Workflows • Project Management • Analytics • Competitor Research
Languages
English (Native) • French (B1 Intermediate)